The new Starter Model. Save $30 with code THANKYOU.  Click here
  +1.646.770.0052         hello@foresight.is
Focused on advertising-supported businesses, the Advertising model is built for publishers and media companies to forecast traffic and advertising revenues, combined with consolidated financial statements, cash flow analysis, funding needs, and a cap table.
  • The Advertising Financial Model is for businesses with the need to create a comprehensive five year forecast (covering monthly, quarterly and annual results) for fundraising or business planning.
  • Start from scratch, or use your historical financial data to aid in your forecasts.
  • Forecast advertising revenues by forecasting traffic through a detailed set of acquisition and retention cohorts, traffic acquistion efforts, and then pageviews, ad impressions, sellthrough, and metrics for CPM, CPC, native, video and other types of ad units.
  • Instant download, use in Microsoft Excel™, Google Docs™, and other spreadsheet programs.
  • Everything can be modified to add in your own unique revenue calculations, as all formulas and cells are completely open and unlocked.
  • Purchase one-time, download instantly, customize however and whenever you want. Any updates to the model are emailed to you or can be re-downloaded anytime for free.
  • Ecommerce or phyical retail companies.
  • Works for companies starting from scratch as well as companies with multiple years of historical operational and financial data that they want to use in reporting and forecasting.
  • Focuses on creating a monthly and quarterly forecast of revenues, costs and cashflows over a 5 year period.
  1. README. Description of model, layout, and how to use it.
  2. Investor Summary.
  3. Summary. Key unit economics summarized, including RPM and acquisition costs, breakeven, and fundraising.
  4. Charts. Charts of revenues, net income, headcount, and cash.
  5. Financial Summary. Summarized 5 year financial report, including key metrics including headcount, unique visitors, and more. Easily customizable to fit the summaries you want to create.

I created the financial models behind Foresight so early-stage entrepreneurs can spend less time on finance and more time on their products. I built the Advertising Model because I used to work as a VC focused on adtech businesses and it’s a space I have a particular interest and experience in, and I wanted to share that with entrepreneurs looking to build ad-supported businesses. I’ve been building and helping entrepreneurs build financial models for startups since 1998. More about my story here.

  • Instant Download - one .xlsx Excel file. Immediately after purchase you will receive a download link and an invoice for your records.
  • Updates to the model are free, and the model can be re-downloaded at any time.
  • Credit/Debt Cards and PayPal accepted; all transactions are SSL secured and no payment details are stored by Foresight (see here to understand the details behind our transaction provider, their security and how they never store payment details).
  • All inputs and formulas are clearly labled; all formulas are open for editing and can be changed by user (i.e. no locked cells).
  • Works for any currency; Foresight models have been used by entrepreneurs from over 108 countries.
  • Use in Microsoft Excel™, Google Docs™, and other spreadsheet programs.
  • If applicable, VAT is extra.
  • Bulk license purchases available, details here.
  • Purchase signifies acceptance of terms and privacy policy.
“The Foresight Financial Model is very comprehensive and covers all the main drivers for a variety of business models. What I found really helpful too were the help guides and tips that Taylor included in the beginning of the model to help you reason through coming up with your assumptions and thinking about your business as a whole and what VCs look for. Finally, Taylor was great to work with. He picked up our business model very quickly and provided insight on business drivers and assumptions that I hadn’t thought through yet - which really helped me refine my thinking in order to create a more sophisticated and nuanced model.”

Jude Chiy, Founder, HelloHealthy

Jude Chiy
Founder, HelloHealthy

Packages

Model
  •  Model, downloadable immediately.
  •  One-time purchase, model updates are free.
  •  Free email customer support.
$150
Model
+
Video Course
  •  Model, downloadable immediately.
  •  One-time purchase, model updates are free.
  •  Free email customer support.
  •  Video Course. Targeted for beginners to financial modeling that want to learn the concepts of how to create a financial model, the video course is not a “how-to” for the model, but a deep dive into the fundamentals of building a financial model for startups in general. Preview here
  •  Course is sold for $99 on its own, only $50 in package with a model.
$200
Model
+
Get Started
  •  Model, downloadable immediately.
  •  One-time purchase, model updates are free.
  •  Free email customer support.
  •  1 Hour of assistance in completing the model, customization and review. Focus is on structuring and adjusting inputs for your business, and refining unit economics, cost budget, financial statements, and financing strategy.
  •  Additional customization may be necessary depending on your business; to be determined and billed separately.
$425
  •  Model, downloadable immediately.
  •  One-time purchase, model updates are free.
  •  Free email customer support.
  •  Model, downloadable immediately.
  •  One-time purchase, model updates are free.
  •  Free email customer support.
  •  Video Course. Targeted for beginners to financial modeling that want to learn the concepts of how to create a financial model, the video course is not a “how-to” for the model, but a deep dive into the fundamentals of building a financial model for startups in general. Preview here
  •  Course is sold for $99 on its own, only $50 in package with a model.
  •  Model, downloadable immediately.
  •  One-time purchase, model updates are free.
  •  Free email customer support.
  •  1 Hour of assistance in completing the model, customization and review. Focus is on structuring and adjusting inputs for your business, and refining unit economics, cost budget, financial statements, and financing strategy.
  •  Additional customization may be necessary depending on your business; to be determined and billed separately.
$150
$200
$425

All transactions are SSL secured and no payment details are stored. Refunds, returns and exchanges terms here.

Need a custom model?

Need help forecasting your business? Looking to fundraise but don’t know how much to raise or where to start with building a financial model? Need help taking your current fundraising deck or a financial model to the next level?

I work with startups and investment funds, assisting with financial models for fundraising, capital planning, and market development strategy. I have experience from both sides of the table as a venture capitalist and a part-time CFO, and I’ve worked with thousands of companies throughout my career.

How it Works

Learn Financial Modeling

In 5 free lessons I share what I’ve learned from helping more than 19,500 early-stage entrepreneurs from over 108 countries learn financial modeling.

How can I help?

Hi, this is Taylor. Is there anything I can do to help? I’m happy to explain more about the models or services and help determine what you need. Just call +1 646.770.0052 or email hello@foresight.is

Looking for a discount code?
Use THANKYOU at checkout for $30 off.