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Ecommerce Forecasting Tool

Free
5.0
(4)
1,039

Financial model template for ecommerce businesses. Operational assumptions - growth rate, repeat transaction rates, average revenues per order, customer acquisition costs - to create a revenue forecast plus key reports, including CAC, LTV, CAC payback period and more.

Input a Price: $15 suggested, but "0" is ok! I appreciate all donations.
$
USD
Microsoft Excel™, Google Sheets™, and Causal options
6% of people donate an average of $12 USD Details >

The free Ecommerce Model is the simplest structure of the models for forecasting Ecommerce businesses. Creates a forecast of acquisitions, retentions, revenues, acquisition costs, cost of goods sold, CAC and LTV, and is easy to use for ecommerce or transaction-style businesses. I built this tool to help entrepreneurs understand the mechanics behind forecasting the growth and revenues of an ecommerce business, in a package that is easy to use, easy to edit, and easy to understand.

It intentionally simplifies the business down to key inputs, and by default does not include expenses and a calculation of net income.

For financial statements and full financial reporting, including full support for SaaS and subscription businesses, check out the Standard Financial Model.

  1. Model can be downloaded for use in Excel or copied to your Google Drive for use in Google Sheets. Can be used in Excel, Google Docs, and many other spreadsheet programs. One time purchase, updates automatically distributed for free.
  2. Any number in blue with grey shaded background is an input (i.e. an assumption or data point that can be changed), anything in black is the result of a formula. Change blue at will, change anything in black with caution. More on model formatting.
  3. All cells and formulas are unlocked and no macros are used - as in all Foresight models - so that you can make edits as needed and completely understand what is going on.
  4. All assumptions are illustrative ONLY, do not assume they are market data or standard.
  5. As with all templates, feel free to create your own model from scratch, using this as a guide

Questions, happy to assist, contact anytime. Here's how I provide support →

Check out the Resources sheet in the model for other resources for building financial models, and contact me if you have any questions or specific needs. I also provide custom model services for 50-100 companies per year.

Screenshots

Ecommerce Forecasting Tool Screenshot
Ecommerce Forecasting Tool Screenshot

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Key Features

Prebuilt Revenue Model
Prebuilt Unit Economics
Custom Revenue Streams
Integrate any Revenue Model
5 Year Monthly and Annual Timescale
Hiring Plan
Operating Expenses
CAPEX and Depreciation
Specific Input Expenses
Driver-Based Expenses
Category-Based Reporting
Consolidated Financial Statements
Business Segment P&L
Budget v. Actual Variances
Charts and Key Reports
Sources and Uses
Discounted Cash Clow Valuation
Multiple-Based Valuation

Documentation

Below is a video that details how to use the assumptions on the Get Started sheet, and details of how the customer retention and repeat orders calculations work on the Forecast sheet.

Masterclass

Finance for Founders

Make better decisions by mastering budgeting, forecasting, analysis, storytelling, in partnership with FP&A Prep. Live session masterclass to help founders build a finance capability in their company.

What does the class cover?

Join fellow founders for 5 live, 1.5 hour sessions to learn how to operationalize the finance function at your company. Creating a process to budget, forecast, analyze, and report the key metrics for your business is hard. We'll teach you what to care about, and how to do it.

Learn more about the masterclass →

Author

Taylor Davidson, Founder, Foresight

I created the financial models behind Foresight so early-stage entrepreneurs can spend less time on finance and more time on their products. I care about financial modeling because I believe that financial models can help us make critical business decisions even if the models themselves are not “always right”. Financial models can help even the earliest entrepreneurs if we build “minimum viable models” to focus on the decisions that matter most.

More about me
  • Started building models for startups in 2000
  • Started Foresight in 2008, full-time since 2014
  • Have worked with thousands of entrepreneurs and venture funds on financial models
  • Former NYC-based venture capital investor
  • Experience in ecommerce growth and analytics
  • Former private equity analyst, strategy consulting associate
  • MBA in Finance and Accounting

Frequently Asked Questions

Foresight templates are a one-time purchase, with no recurring subscription. You can download and copy the templates to your own computer and use at any time, and you will have access to the product forever.
Your purchase of a model allows you download the latest version of that model at anytime. I use Gumroad to distribute the files; you can always download the most recent version of your model through your original Gumroad receipt. You will also get an email anytime that the model is updated so that you'll be aware of new updates and can download the latest version.
You can modify, edit, use, and share within your company (and with third-parties as needed to operate your business). You may not redistribute, resell, give away to others. Full license available under the legal section.
Of course! All formulas, cells and sheets are completely open, so you can edit anything to your liking. Each row on every sheet has a note about what that row's calculations are trying to do, and many of the components are explained in the documentation and videos, so that you can see how I did it - and help you figure out how to change it to your liking.
Foresight's models are Microsoft Excel™ or Google Sheets™ files, and they are available for download and access immediately after purchase. I recommend using Excel or Google Sheets with these templates. Foresight's models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template from Foresight into Google Sheets, or download the Google Sheets to Excel, and everything will structurally work fine. I offer the options - Download to Microsoft Excel or Copy to Google Drive simply to make it easier to get started. Natively the models are built in Google Sheets, and the formatting is a bit better in Google Sheets; in Excel you may want to adjust the row spacing, fonts, and chart formatting to get the aesthetics you want.
Yes! Email me anytime and I will try to respond as fast as I can. I have also spent a lot of time to build out the written and video documentation in the models and on the site, but I'm always happy to help. People say I provide good support, for what it's worth. Email support on how to use the models is free anytime, but I aso offer a 1 hour Get Started service which combines help on getting started using the model - walking through the inputs and struture with you on a phone call or screenshare, helping you set it up for your needs - and basic customization if necessary. If needed, I also do 50-100 custom models a year, for deeper custom requirements.
Yes. If you find that you need more or less detail or structure in your model, you can apply your purchase towards a more advanced model or downgrade to a simpler model for a partial refund on the difference (details at Help). The structures are fairly consistent so it's usually fairly easy to take any inputs from your existing Foresight model and use it in a more advanced model. It's a manual process for me to process an upgrade or downgrade, and I like to talk to you to make sure you get into the right model for what you want to accomplish, so simply contact me to learn more.
Yes! I'm happy to take a look at your existing model and offer advice on how you can improve on it, or help you add in features or edits you need. I usually focus on how to make models more flexible, accurate, structured, and transparent. More about Custom Models.
Ecommerce Forecasting Tool
Free
5.0
(4)
1,039
Input a Price: $15 suggested, but "0" is ok! I appreciate all donations.
$
USD
Microsoft Excel™, Google Sheets™, and Causal options
6% of people donate an average of $12 USD Details >
Download immediately and anytime.

You will have the option to download a Microsoft Excel .xlsx file and copy a Google Sheet file immediately after purchase or submission or your email, and anytime through the link in your email receipt, as well as by logging into my transaction provider at Gumroad and creating an account.

Use in any recommended spreadsheet program.

Foresight's spreadsheet models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template from Foresight into Google Sheets, or download the Google Sheets to Excel, and everything will structurally work fine.

The models are originally built in Google Sheets, and the formatting is a bit better in Google Sheets; in Excel you may want to adjust the row spacing, fonts, and chart formatting to get the aesthetics you want.

Your payment is secure.

We accept credit cards, debit cards, and PayPal. The transmission of your billing information is encrypted using secure socket layer technology (SSL/TLS) and will be processed by Gumroad. Foresight does not have access to your payment details (why it's safe).

You'll get a payment receipt by email immediately after purchase. Note, you will see Gumroad, not Foresight, on your payment card or PayPal statement.

If you're in the EU or UK, you might have to pay VAT.VAT, if applicable, is additional. Businesses with a valid VAT number can get a VAT refund after purchase, details on Gumroad, I need a VAT refund.

License and Terms apply on all downloads, purchases, services bookings, and courses.


Get help buying. Call (or text, WhatsApp, et.al.) 1-646-770-0052.