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Standard Financial Model for Ecommerce

$149
USD
4.6
(96)
3,432

Five year financial model template for ecommerce businesses with prebuilt consolidated income statement, balance sheet, and statement of cash flows and key charts, summaries, and key metrics. Prebuilt for direct-to-consumer (DTC) cohort-based revenue forecasting with prebuilt inventory calculations, input any cost of sales structure. Ready to add in third-party, wholesale, and other ecommerce channels.

Download to Microsoft Excel™ and Copy to Google Sheets™

Testimonial

Rebuilding our financial model starting with a Foresight template — and layering in Taylor’s consulting — saved me a considerable amount of time and resulted in a far more sophisticated model. Working with Taylor allowed me more time to focus on my business and my fundraising. I would recommend a Foresight template to any business owner.
Eliza Blank

Eliza Blank

CEO, The Sill

Five year financial model template for fundraising and business planning for startups and entrepreneurs.

Built for direct to consumer (DTC) ecommerce businesses, and easy to add additional revenue streams such as third-party sales, wholesale, retail, and can add SaaS with the SaaS Forecasting Tool or a custom revenue model addition.

Forecast revenues, operating expenses, hiring plans, cash and runway, financial statements, funding needs, cap table, valuation, and more. Creates summaries and key reports using industry-standard metrics to help you clearly communicate your business.

Made for founders, executives — CEO, CFO, COO, VP of Finance — or advisors, mentors, or consultants that need to create a model for an idea-stage, pre-seed, seed, A, or B stage company.

Prebuilt revenue model that can be used for direct to consumer (DTC) ecommerce third-party sales, wholesale, retail, and many types of revenue models. Add in any custom revenue stream and use the prebuilt operational drivers to easy create new revenue streams,

Prebuilt to handle paid and organic acquisition methods, conversion rates, seasonality adjustments to growth rates, conversion rates, and revenues, repeat purchases (including a repeat cadence and churn), and easy to add in cost of sales, shipping costs and revenues, and more.

Prebuilt to handle inventories, using a cost of sales forecast to create a schedule of required inventory payments based on assumptions for lead time for inventory orders, minimum order quantity, and safety stock.

The model offers an extensive structure for forecasting costs, allowing you to input specific costs, one-off and repeating costs using growth rates, and driver-based forecasts, calculating expenses from financial and operational metrics. Each expense line can be selected, through dropdowns, into preset (but editable) SG&A and Cost of Sales categories for reporting purposes.

Create hiring plans by inputting specific roles and hires, or let hires be determined by other metrics (e.g. employees in a certain function, users, customers, many more options).

Input all your expenses, and select the accounting treatment, and the model will handle how the expense is handled in the financial statements, as well as any resulting effects like depreciation, repayment schedules, and more.

The model creates consolidated financial statements - income statement (profit and loss, or P&L), balance sheet, and statement of cash flows - on a monthly basis, summarized into annual reports. Applicable worldwide, independent of GAAP or IFRS accounting methods. Equity, debt, and grant funding can be input, and creates sources and uses reports and burn and runway charts automatically.

Model handles corporate taxes and value-added taxes (VAT) automatically, with options for different accrual and payment schedules. Depreciation, accounts receivable, deferred revenues, and other balance sheet calculations have prebuilt logic, change if necessary.

Track Actual Financials by pulling in Quickbooks, Xero or other (manual data pull or requires third-party integrations) to create rolling forecasts and budget v. actual variances over different time periods.

Assign expenses and revenues to separate business lines and automatically create a P&L that details expenses and margin profile per segment.

  1. Model can be downloaded for use in Excel or copied to your Google Drive for use in Google Sheets. Can be used in Excel, Google Docs, and many other spreadsheet programs. One time purchase, updates automatically distributed for free.
  2. Any number in blue with grey shaded background is an input (i.e. an assumption or data point that can be changed), anything in black is the result of a formula. Change blue at will, change anything in black with caution. More on model formatting.
  3. All cells and formulas are unlocked and no macros are used - as in all Foresight models - so that you can make edits as needed and completely understand what is going on.
  4. All assumptions are illustrative ONLY, do not assume they are market data or standard.
  5. As with all templates, feel free to create your own model from scratch, using this as a guide

Questions, happy to assist, contact anytime. Here's how I provide support →

Check out the Resources sheet in the model for other resources for building financial models, and contact me if you have any questions or specific needs. I also provide custom model services for 50-100 companies per year.

Screenshots

Standard Financial Model For Ecommerce Screenshot
Standard Financial Model For Ecommerce Screenshot

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Key Features

Prebuilt Revenue Model
Prebuilt Unit Economics
Custom Revenue Streams
Integrate any Revenue Model
5 Year Monthly and Annual Timescale
Hiring Plan
Operating Expenses
CAPEX and Depreciation
Specific Input Expenses
Driver-Based Expenses
Category-Based Reporting
Consolidated Financial Statements
Business Segment P&L
Budget v. Actual Variances
Charts and Key Reports
Sources and Uses
Discounted Cash Clow Valuation
Multiple-Based Valuation

Using the Standard Financial Model for Ecommerce

The Standard Financial Model for Ecommerce is identical to the Standard Financial Model, as the Standard Model works well for ecommerce businesses by default, with no edits required, and is easy to customize for specific requirements for different types of ecommerce businesses around growth channels, conversion funnels, and business model mix. The video above details the acquisition, conversion, retention, revenues, and billings structure and how to use it for different types of SaaS businesses, and you can read more at How to model Ecommerce using the Standard Financial Model

For an alternative, simpler revenue build for Ecommerce, consider the Ecommerce Forecasting Tool, which handles revenue forecasting only (meaning, it does not include expenses, financial statements, and the comprehensive view of the Standard Model).

Prebuilt Revenue Model, Easy to Customize

The Standard Financial Model for Ecommerce is essentially separated into two integrated components:

The revenue forecast feeds into the financial core through the Forecast sheet, which exposes the key integration points into the financial core of the model and allows you to feed any revenue forecast into the financial model without having to figure out all the integration points. Any revenue or expense items can be linked into the Revenues and Expenses section on Forecast. Any operational metrics (clients, customers, subscribers, etc.) can also be linked into the Forecast sheet, as well as any actual historical financials you may want to use. This process turns the typically hours-long process of customizing a model into minutes. Read more how to use and extend the model at Bring Your Own Model.

Driver-Based Forecasting

A key component of the model is the driver-based system for revenue and expense forecasting. Below details how that works:

Masterclass

Finance for Founders

Make better decisions by mastering budgeting, forecasting, analysis, storytelling, in partnership with FP&A Prep. Live session masterclass to help founders build a finance capability in their company.

What does the class cover?

Join fellow founders for 5 live, 1.5 hour sessions to learn how to operationalize the finance function at your company. Creating a process to budget, forecast, analyze, and report the key metrics for your business is hard. We'll teach you what to care about, and how to do it.

Learn more about the masterclass →

Author

Taylor Davidson, Founder, Foresight

I created the financial models behind Foresight so early-stage entrepreneurs can spend less time on finance and more time on their products. I care about financial modeling because I believe that financial models can help us make critical business decisions even if the models themselves are not “always right”. Financial models can help even the earliest entrepreneurs if we build “minimum viable models” to focus on the decisions that matter most.

More about me
  • Started building models for startups in 2000
  • Started Foresight in 2008, full-time since 2014
  • Have worked with thousands of entrepreneurs and venture funds on financial models
  • Former NYC-based venture capital investor
  • Experience in ecommerce growth and analytics
  • Former private equity analyst, strategy consulting associate
  • MBA in Finance and Accounting

Frequently Asked Questions

Foresight templates are a one-time purchase, with no recurring subscription. You can download and copy the templates to your own computer and use at any time, and you will have access to the product forever.
Your purchase of a model allows you download the latest version of that model at anytime. I use Gumroad to distribute the files; you can always download the most recent version of your model through your original Gumroad receipt. You will also get an email anytime that the model is updated so that you'll be aware of new updates and can download the latest version.
You can modify, edit, use, and share within your company (and with third-parties as needed to operate your business). You may not redistribute, resell, give away to others. Full license available under the legal section.
Of course! All formulas, cells and sheets are completely open, so you can edit anything to your liking. Each row on every sheet has a note about what that row's calculations are trying to do, and many of the components are explained in the documentation and videos, so that you can see how I did it - and help you figure out how to change it to your liking.
Foresight's models are Microsoft Excel™ or Google Sheets™ files, and they are available for download and access immediately after purchase. I recommend using Excel or Google Sheets with these templates. Foresight's models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template from Foresight into Google Sheets, or download the Google Sheets to Excel, and everything will structurally work fine. I offer the options - Download to Microsoft Excel or Copy to Google Drive simply to make it easier to get started. Natively the models are built in Google Sheets, and the formatting is a bit better in Google Sheets; in Excel you may want to adjust the row spacing, fonts, and chart formatting to get the aesthetics you want.
Yes! Email me anytime and I will try to respond as fast as I can. I have also spent a lot of time to build out the written and video documentation in the models and on the site, but I'm always happy to help. People say I provide good support, for what it's worth. Email support on how to use the models is free anytime, but I aso offer a 1 hour Get Started service which combines help on getting started using the model - walking through the inputs and struture with you on a phone call or screenshare, helping you set it up for your needs - and basic customization if necessary. If needed, I also do 50-100 custom models a year, for deeper custom requirements.
Yes. If you find that you need more or less detail or structure in your model, you can apply your purchase towards a more advanced model or downgrade to a simpler model for a partial refund on the difference (details at Help). The structures are fairly consistent so it's usually fairly easy to take any inputs from your existing Foresight model and use it in a more advanced model. It's a manual process for me to process an upgrade or downgrade, and I like to talk to you to make sure you get into the right model for what you want to accomplish, so simply contact me to learn more.
Yes! I'm happy to take a look at your existing model and offer advice on how you can improve on it, or help you add in features or edits you need. I usually focus on how to make models more flexible, accurate, structured, and transparent. More about Custom Models.
Standard Financial Model for Ecommerce
$ 149
USD
4.6
(96)
3,432
Download to Microsoft Excel™ and Copy to Google Sheets™
Download immediately and anytime.

You will have the option to download a Microsoft Excel .xlsx file and copy a Google Sheet file immediately after purchase or submission or your email, and anytime through the link in your email receipt, as well as by logging into my transaction provider at Gumroad and creating an account.

Use in any recommended spreadsheet program.

Foresight's spreadsheet models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template from Foresight into Google Sheets, or download the Google Sheets to Excel, and everything will structurally work fine.

The models are originally built in Google Sheets, and the formatting is a bit better in Google Sheets; in Excel you may want to adjust the row spacing, fonts, and chart formatting to get the aesthetics you want.

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